Over 4 Decades, 60 countries

Thousands of Organisations, Millions of People


As a global consultancy, with over four decades of expertise, The Pacific Institute delivers customised solutions that drive performance – whether within organisations or those individuals who define them.

We Ignite Human Potential.

Our Company

Founded in 1971, in Seattle, Washington, our clients span the globe, working in over 60 countries with products and services that have been translated into 23 languages.

To provide optimum support throughout the world, we have offices on six continents, each prepared to provide localised applications. Every office is staffed with experienced professionals, educated in the art and science of culture transformation.

Over the last 45 years, The Pacific Institute has worked with over half of the current Fortune 1000 companies, as well as national and international governments, educational institutions, professional athletes and sports teams. Our programmes and processes have positively affected millions of lives, all over the world.

Our Values

Our core values guide every aspect of our business. We believe they are a vital contributor to our company’s effectiveness and our clients’ success. At every level, we are committed to:

Excellence is not just a word for us. It’s who we are.

Our Founders

Our founders Lou Tice (1935-2012) and his wife Diane officially established The Pacific Institute as “a corporation dedicated to human fulfilment” in 1971, and their work still lives on to this day.

Learn More

The Pacific Institute® UK & Ireland Leadership Team

(Click on image to view profile)

Andy Massey is a proud founder of The Pacific Institute

Andy Massey

Head of Business Development
United Kingdom / Ireland

Desire Stevens is a proud founder of The Pacific Institute

Desire Stevens

Head of Operations
United Kingdom / Ireland

Hong Cheng is a proud founder of The Pacific Institute

Hong Cheng

Financial Controller
United Kingdom / Ireland

History of The Pacific Institute®

  • May 1970

    May 1970

    The first LIVE teaching seminar presented by Lou Tice in Seattle, Washington, USA. The Pacific Institute is officially established as "a corporation dedicated to human fulfillment."
  • January 1976

    January 1976

    The Pacific Institute® develops the world’s first video-based, facilitated education, called Achieving Your Potential®, and implements a “train the trainer” model for corporate engagements.
  • September 1980

    September 1980

    The opening of an office in Perth, Australia marks the beginning of international expansion for The Pacific Institute®. It is followed in 1982 by the establishment of Tice Seminars Ltd. in London.
  • July 1986

    July 1986

    The Pacific Institute® opens an office in South Africa with the goal of putting a positive cultural infrastructure in place for when apartheid eventually ended in 1994.
  • October 1989

    October 1989

    Simon and Schuster’s Prentice Hall Division publishes Lou Tice’s first retail book, A Better World, A Better You.
  • March 1991

    March 1991

    The 20-year anniversary of The Pacific Institute® Inc. is marked by a two-day collaboration between Lou Tice and Stanford University’s Dr. Albert Bandura. Dr. Bandura is the most-referenced living psychologist according to the American Psychological Association magazine, and his relationship with the Institute continues to this day.
  • March 1994

    March 1994

    The Pacific Institute establishes an ongoing relationship with Dr. Martin Seligman, of the University of Pennsylvania. The Institute opens offices in China, Japan and Mexico.
  • August 1995

    August 1995

    Pacific Institute Publishing premieres Lou Tice’s second book, Smart Talk for Achieving Your Potential – 5 Steps to Get You From Here to There, at The Pacific Institute® Global Leadership Conference, in Seattle, WA. It has been in continuous publication ever since.
  • June 1996

    June 1996

    The Pacific Institute® holds its Global Leadership Conference in Seattle, featuring keynote speakers General Colin Powell and Dr. Robert Spitzer, S.J. This partnership resulted in an invite to both Gen. Powell and TPI from Japanese newspaper Nikkei to attend the International Japanese-American Trade Alliance Meeting.
  • December 1997

    December 1997

    Thomas Nelson, Inc. publishes Lou Tice’s third book, Personal Coaching for Results. Developed for coaches and mentors in every walk of life, it has become “a model of what it means to be an intelligent heart.” (Lou Tice)
  • February 1998

    February 1998

    The Pacific Institute introduces a third-party organizational culture-measurement tool. Provided by Human Synergistics®, the statistical measurement tool further validates the effectiveness of The Pacific Institute’s implementations. By this time, The Pacific Institute® works with clients in 47 countries in 14 different languages around the world.
  • June 2003

    June 2003

    The Los Angeles Leadership Conference is held by Lou Tice and Pete Carroll, then head football coach at USC. The pair establishes a partnership called the “A Better LA” project in order to reduce gang violence in South L.A. This continuing program has been extremely successful, and its contribution has been nationally recognized.
  • October 2004

    October 2004

    In collaboration with former President Álvaro Arzú and his successor, then President Oscar Berger, The Pacific Institute® implements the training of over 12,000 first- and second-grade teachers throughout Guatemala. This initiative saw the country’s student retention rates climb from 60% to more than 90%.
  • September 2008

    September 2008

    Post-Beijing Olympics, the US Olympic swim team goes through the PX2® program at the request of the team’s general manager, Mark Schubert. Many of those participants go on to claim medals and break records at the 2012 Olympics in London.
  • January 2010

    January 2010

    January 25th - Leadership Innovation Award (2009) presented to University of Alabama Crimson Tide football coach, Nick Saban, following Alabama’s BCS Championship. Saban’s relationship with TPI began in 2008, and the Crimson Tide has gone on to win three of the four BCS titles that followed.
  • April 2012

    April 2012

    The passing of The Pacific Institute® co-founder Lou Tice. Lou spent his final days challenging those around him to carry on with his life’s work: educating and empowering individuals all around the globe to an ever-greater commitment toward making “a better world.”
  • May 2012

    May 2012

    The Pacific Institute hosts Bulgarian President Rosen Plevneliev at its international headquarters in Seattle, USA. As a result of the meeting and his desire to implement significant and lasting cultural change in Bulgaria, Plevneliev and The Pacific Institute have developed an ongoing relationship
  • September 2012

    September 2012

    The Pacific Institute launches its first program to be delivered completely online, Future Perfect Thinking™. An alumni-review program, it allows the millions of TPI graduates from around the world to revisit the core concepts of The Pacific Institute’s curricula.
  • April 2013

    April 2013

    Not for the first time, The Pacific Institute’s powerful curriculum concepts are focused on the youngest of learners, with the fully-animated series PX2® Kids! Initially available in English and Spanish, accompanying activity books reinforce the lessons learned by Louie and his friends.